Drug Makers Set Voluntary Curbs on TV, Other Ads - Yahoo! News

Drug Makers Set Voluntary Curbs on TV, Other Ads - Yahoo! News: "'Drug advertisements fuel America's skyrocketing prescription drug costs,' Frist, a heart surgeon by training, said in a speech last month. 'They influence consumer behavior. And they influence physician behavior. They cause more people to take prescription drugs. They create an artificial demand.'"