Sunday, April 22, 2012

"Innovation Is Our Most Important New Marketing Term"

When people find out how much moolah Joe 'Call Me Mister Innovation' Smith makes from his patent on portable napkins, lotsa people will start patenting all kinds of 'innovative-like' things - hoping other people will shell out bucks for them and make them rich too.

'Innovation' is a word that helps get money from your pocket to Joe's pocket. 'Sucker' is a word that describes the mentality of those of us who believe all this malarky.

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