Thursday, August 09, 2007

Bling You Can Drink

Do Diet Foods Lead to Weight Gain?: "Two years ago, scientists at the University of Texas reported in an eight-year study that for every can of diet soda that a person drank, he raised his risk of being overweight by 41%, compared to a 30% increase in drinkers of regular, sugared drinks.

Earlier this year, another study of diet-soda drinkers came to a similar conclusion, this time about metabolic syndrome, the dangerous constellation of risk factors, such as obesity, high cholesterol and insulin resistance, that increases the likelihood of heart disease. In this report, part of the 60-year-old Framingham Heart Study, researchers found that soda drinkers, regardless of whether they consumed diet or regular beverages, had a 48% higher risk of metabolic syndrome than non-soda drinkers."

One's 40 gazillion year-old body knows more about what it needs than 40 year-old corporate scientists - charged as they are with finding new ways to lure the appetite of the crowd. Let your stomach inform your desire, not the marketing professionals at Betty Crocker's corporate bunker.

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