Flo

"Viewers are smitten. They're crushin'. They want to know: Who's that girl?":

Flo - "She may be the most animated real-life character on television since Lucy."

..."'Is it her fabulous comic timing, her over-the-top facial expressions, her cute-as-a-button retro flip? Or is it the slight hint of a bad girl that lies just under the surface? The promise of a tattoo under that checkout girl uniform? The possibility of a motorcycle parked out back?'

...a refreshing bounce back to the past when we could trust people. She's helpful, ardent, and sincere."

She is the commercial worlds golden wetdream - Flo is worth millions and millions of dollars to Progressive Insurance.