PR Experts: iPhone 4 Hardware Recall Is “Inevitable”: "'To protect its image, Apple will have to recall the iPhone', said Prof. Seeger, who is chair of the Department of Communication at Wayne State University in Detroit.
Prof. Seeger said Apple will likely delay a recall, and may issue a temporary “patch” such as free bumpers. However, a recall is unavoidable to protect the brand, which is more valuable than the cost of a recall, Prof. Seeger said.
'Apple lives and dies by its reputation,' he said. 'We pay a premium for its products. We expect them to operate on a premium level. It’s very unfortunate, but they will have no choice but to mount a recall.'"
Oh yeah. The perfect fix would be a metal sliver that an Apple store clerk could slip into the guilty crack, obviating the skin-touch impedence change problem.
Tuesday, July 13, 2010
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